Learning Outcomes
By the end of this course, you will be able to:
Define the concept of lead generation and explain its importance in modern business strategies.
Analyse the stages of the lead generation funnel and apply this knowledge to guide potential customers effectively.
Identify key elements of a target audience and create detailed buyer personas to improve marketing effectiveness.
Outline SMART goals for lead-generation campaigns that align with overall business objectives.
Evaluate various digital lead generation techniques and select appropriate strategies for different business contexts.
Relate offline lead generation methods and assess their potential impact on building lasting business relationships.
Apply tracking and analytics tools to measure lead generation success and interpret key performance metrics.
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